What must not be promoted according to the Sale and Supply of Alcohol Act 2012?

Promoting alcohol in a way that offers it free of charge is expressly discouraged under the Sale and Supply of Alcohol Act 2012. This regulation aims to prevent the potential for excessive consumption and irresponsible drinking behavior, as providing alcohol for free may encourage individuals to drink more than they normally would. Such promotions can lead to increased risks associated with alcohol consumption, including health concerns and safety issues.

The legislation is designed to ensure responsible service and consumption of alcohol, fostering a safe drinking environment. While other forms of alcohol promotion can be acceptable when conducted responsibly, offering alcohol without charge undermines these efforts and poses a higher risk of misuse.