What should a license controller regularly review to ensure compliance?

A license controller should regularly review staff performance and licensing regulations to ensure compliance for several reasons. Staff performance directly impacts the responsible service of alcohol. License controllers are responsible for training and monitoring staff to ensure they adhere to company policies and legal requirements regarding alcohol service. Regular evaluations of staff help address any issues promptly, ensuring that everyone is maintaining the required standards of service.

Additionally, staying informed about licensing regulations is crucial. Laws and regulations can change, and it is essential for a license controller to be up-to-date with these developments to avoid violations that could result in penalties or loss of license. This proactive approach not only safeguards the establishment but also promotes a safe environment for patrons. Together, reviewing staff performance and understanding licensing regulations forms the foundation of responsible license management.

The other options may seem relevant but do not directly contribute to compliance in the way that staff performance and regulatory knowledge do. Personal beverage preferences, patrons' drink choices, and marketing strategies do not address the operational and legal responsibilities that are core to the license controller's role.