Where should the alcohol licence be displayed?

The alcohol licence should be displayed at the principal entrance of the establishment. This requirement is essential for transparency and compliance with local regulations. By positioning the licence prominently at the entrance, patrons are made aware that the establishment is licensed to serve alcohol, which helps to establish trust and ensures that they are aware of the legal age restrictions and responsible service policies in place.

Display at the entrance also facilitates quick inspections by regulatory authorities, allowing them to verify that the premises are operating within the legal framework. While it may seem convenient to place the licence in other areas, such as the bar area or near the cash register, these locations do not provide the same level of visibility to all customers entering the venue, which is a critical aspect of responsible operations.